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Master P, Baron Davis in Talks to Acquire Reebok from Adidas

Dec 29, 2020

IMAGE DISTRIBUTED FOR HASHTAG SPORTS- Baron Davis from Baron Davis Enterprises, being interviewed on staged by Bonnie Bernstein, at the Hashtag Sports event, at the Hashtag Sports event , at The Times Center on Wednesday, June 26, 2019 in New York. (Ann-Sophie Fjello-Jensen/AP Images for Hashtag Sports)

Former NBA star Baron Davis and rapper Master P have joined together in an attempt to purchase Reebok.

Master P told ESPN's Eric Woodyard about the duo's hopes of purchasing the apparel company:

Percy "Master P" Miller confirms to ESPN that he's in negotiations to acquire Reebok with ex-NBA guard Baron Davis.

"These companies have been benefiting off us, this could be history for this company going Black-owned," Miller tells ESPN.
— Eric Woodyard (@E_Woodyard) December 28, 2020

Reebok is currently a subsidiary of Adidas, which purchased the company in 2005.

In a statement released on Dec. 14, Adidas said it has "begun to assess strategic alternatives" for the company that "include both a potential sale of Reebok as well as Reebok remaining a part of the company."

In October, Siladitya Ray of Forbes cited Germany-based publication Manager Magazin that reported Adidas is hoping to sell Reebok for $2.4 billion before the COVID-19 pandemic, but "may have to settle for less now."

Adidas noted it aimed to make an official announcement about the direction of the company on March 10, 2021.

Master P is a successful business entrepreneur who launched No Limit Records in 1991 and has ventured into areas that include entertainment conglomerate P. Miller Enterprises.

Davis has turned his attention toward acting and business since his final NBA season in 2011-12. He created the Black Santa Company in 2016. The two-time All-Star has appeared in movies, including Uncle Drew and That's My Boy.