Rams HC Sean McVay: 'I Was Selling My F--king Balls off to' Allen Robinson
Jul 25, 2022
IRVNE, CA - JULY 24, 2022: Rams coach Sean McVay reacts to an offensive play during training camp at UC Irvine on July 24, 2022 in Irvine, California.(Gina Ferazzi / Los Angeles Times via Getty Images)
Los Angeles Rams head coach Sean McVay didn't hold anything back during his pitch to free-agent wide receiver Allen Robinson II.
"I was selling my f--king balls off to this guy," McVay said to The MMQB's Albert Breer.
Cooper Kupp is coming off one of the most prolific seasons for a receiver. He led the NFL in receptions (145), yards (1,947) and touchdowns (16) in 2021.
But Odell Beckham Jr.'s torn ACL left the Rams without a dynamic secondary target in the passing game, and a move for one of the top names was out of the question because they lacked the salary-cap space and trade assets.
Enter Robinson.
The 28-year-old often succeeded with his previous two teams in spite of his starting quarterback. Blake Bortles was his primary passer with the Jacksonville Jaguars, and then it was Mitch Trubisky with the Chicago Bears.
Beyond getting to contend for a Super Bowl, Robinson is now playing alongside Kupp and Matthew Stafford. He must feel like he got a new lease on life.
The Rams rebuilt Beckham's value prior to the ACL injury. Over 15 appearances between the regular season and playoffs, he had 48 receptions for 593 yards and seven touchdowns.
The same thing could happen with Robinson in L.A.
McVay clearly left nothing to chance, but it might not have been that difficult to convince the 2015 Pro Bowler that the Rams were his best fit this offseason.
Rams' Jalen Ramsey Placed on PUP After Offseason Surgery on Shoulder Injury
Jul 22, 2022
HOUSTON, TX - OCTOBER 31: Los Angeles Rams cornerback Jalen Ramsey (5) during a game between the Los Angeles Rams and the Houston Texans at NRG Stadium on October 31, 2021 in Houston, Texas. (Photo by Jordon Kelly/Icon Sportswire via Getty Images)
Ramsey underwent offseason shoulder surgery after playing the entire 2021 campaign with tears in both shoulders. Despite the injuries, he only missed one game last season while on the reserve/COVID-19 list.
In 16 games last season, Ramsey posted four interceptions, 16 passes defended, one forced fumble, one fumble recovery and 77 tackles. He earned an All-Pro selection and was named to the Pro Bowl.
The 27-year-old also had a solid postseason, recording 13 tackles and four passes defended en route to a Super Bowl title.
Ramsey has been a staple in L.A.'s secondary since coming over in a trade from the Jacksonville Jaguars during the 2019 season. He has been mostly durable too, appearing in at least 15 games in five of his six seasons.
What Makes an Ideal WR Corps in Today's NFL?
Jul 9, 2022
CINCINNATI, OHIO - JANUARY 02: Ja'Marr Chase #1 of the Cincinnati Bengals carries the ball against the Kansas City Chiefs at Paul Brown Stadium on January 02, 2022 in Cincinnati, Ohio. (Photo by Andy Lyons/Getty Images)
A revolution occurred in professional football at the turn of the century. The St. Louis Rams offense emerged as the Greatest Show on Turf and led the NFL in passing for three consecutive seasons.
The streak ended after the 2001 campaign. During that period, the Rams, who were led by Hall of Fame quarterback Kurt Warner, averaged 4,992 passing yards per season.
Twenty years later, nine different teams threw for 4,500 or more yards. Further comparison shows only two teams eclipsed 4,000 passing yards in 2001. Nearly half of the league passed that number last season.
Yes, the NFL is a passing league.
To take full advantage of how the game has been trending over the last two decades, teams need weapons on the outside. Those playmakers are now more valuable than ever as the league continues to evolve, and the influx of talent from the collegiate ranks creates more opportunities in the passing game.
Last season, all 32 teams had three or more wide receivers on the field for 65 percent of the snaps, according to Sharp Football's Warren Sharp.
ST. LOUIS, MO - DECEMBER 24: Isaac Bruce #80 of the St. Louis Rams carries the ball against the Washington Redskins at the Edward Jones Dome on December 24, 2006 in St. Louis, Missouri. The Rams won in overtime 37-31. (Photo by Dilip Vishwanat/Getty Images)
Let's backtrack for a second. While Warner's "American Underdog" story became the basis of a Hollywood film, his wide receivers shouldn't be considered secondary characters. Isaac Bruce is in the Pro Football Hall of Fame. Torry Holt went on to become a seven-time Pro Bowl selection. Az-Zahir Hakim served as a deep threat. And Ricky Proehl played 17 seasons in the league. The talent found among this group helped to create a storybook ending.
Traditionally, NFL economics were built around the concept of four premium positions.
Quarterback, offensive tackle, pass-rusher and cornerback held the most value based in part on how they affected passing games. Wide receiver officially crashed the party this offseason as an avalanche of movement occurred at the position, which helped reset the market.
The Green Bay Packers traded the game's best wide receiver, Davante Adams, to the Las Vegas Raiders, and he subsequently signed a record-setting $140 million contract. The Miami Dolphins acquired Tyreek Hill from the Kansas Chiefs and signed him to a $120 million deal. The Dallas Cowboys flipped Amari Cooper and his $100 million contract to the Cleveland Browns. The Tennessee Titans decided to trade A.J. Brown to the Philadelphia Eagles during draft weekend, and he then signed a new $100 million agreement.
PHILADELPHIA, PA - JUNE 03: A.J. Brown #11 of the Philadelphia Eagles runs with the ball during OTAs at the NovaCare Complex on June 3, 2022 in Philadelphia, Pennsylvania. (Photo by Mitchell Leff/Getty Images)
Those are just the biggest moves of the offseason (so far).
Currently, 12 different wide receivers are under contract with average annual salaries of between $20-30 million. Nine of those deals were agreed upon within the last few months.
Only three offensive tackles are making $20 million per season. Only one has at least a $100 million deal compared to four at wide receiver. A similar financial trajectory has taken place at cornerback, where three players at the position make $20 million or more annually, with two claiming at least $100 million in total value.
Scarcity remains the biggest difference between the traditional premium spots and the upstart position.
Only 32 starting quarterbacks exist, and some argue the NFL can't even find enough quality options to fill all of those spots. Only so many men are big enough, strong enough and athletic enough to protect a quarterback at a high level from left or right tackle. Cornerbacks are arguably the most athletically gifted players on a football field.
Meanwhile, anyone with enough length, flexibility, core strength and explosivity tends to find his way to the defensive front to harass opposing signal-callers.
Wide receiver is different. Various body types, speed levels and skill sets can thrive in today's game. For example, the Tampa Bay Buccaneers' Mike Evans is 6'5", 231 pounds, and one of the league's best at working down the field and sideline, whereas the Las Vegas Raiders' Hunter Renfrow is 5'10", 185 pounds, and extremely slippery working out of the slot. Yet the two finished only three yards apart with last season's production.
Therein lies the value of being elite in a specific role.
Defenses are adept at keying in on specific talents in order to take them out of the equation or adjusting to make sure a player or a concept won't repeatedly beat them. When a team has wide receivers with complementary skill sets, the position is far more difficult to defend. An opponent can't consistently roll coverage toward one player or bracket one option.
Aside from Adams, there's not a wide receiver who consistently takes over games with little to no help from his fellow targets.
It's important not to have the same types of weapons. An "X" receiver, "Y" receiver and those working in the slot typically have different body types and abilities, much like the starting five on a basketball court.
On the gridiron, a squad should want a taller target, a vertical threat and someone with the quickness to quickly separate while working from the slot. Not everyone runs the routes the same way or has similar ways to win against tight coverage.
Those differences often lead to cohesion and greater effectiveness within the offensive scheme.
The NFL's Top Five WR Corps
The league's best wide receiver corps have players with varied skill sets as well as plenty of depth.
It's not just about the top individual wide receivers. That's why it became necessary to exclude the likes of the Buffalo Bills, Philadelphia Eagles, Los Angeles Chargers and New Orleans Saints, though all three were strongly considered.
The five best wide receiver corps for the 2022 season are filled with high-end producers, significant potential and plenty of quality options.
MIAMI GARDENS, FL - MAY 24: Tyreek Hill #10 of the Miami Dolphins catches the ball during the Miami Dolphins OTAs at the Baptist Health Training Complex on May 24, 2022 in Miami Gardens, Florida. (Photo by Joel Auerbach/Getty Images)
5. Miami Dolphins (Tyreek Hill, Jaylen Waddle, Cedrick Wilson Jr., Erik Ezukanma, Lynn Bowden Jr.)
The Dolphins paid an exorbitant amount to acquire Hill, sending a first-round pick, a second-round selection, two fourth-rounders and a sixth-rounder to the Kansas City Chiefs, but his on-field performance could be well worth it. The 28-year-old wideout is the game's premier deep threat and the league's most explosive target.
Jaylen Waddle broke the rookie record last season with 104 receptions. Cedrick Wilson Jr. set career highs in 2021 with 45 receptions for 602 yards with the Dallas Cowboys. All three present inside-out versatility. The Dolphins also added Erik Ezukanma, who is a 6'2", 206-pound target, in this year's fourth round.
HENDERSON, NEVADA - JUNE 07: Wide receiver Davante Adams #17 of the Las Vegas Raiders catches a pass during mandatory minicamp at the Las Vegas Raiders Headquarters/Intermountain Healthcare Performance Center on June 07, 2022 in Henderson, Nevada. (Photo by Ethan Miller/Getty Images)
Since Adams became the focal point of a passing attack in 2017, he hasn't had a teammate manage more than 690 receiving yards. During that same span, Adams went to five Pro Bowls and averaged 101 catches, 1,239 yards and 11 touchdowns per season. Defenses knew exactly where the ball was going to go and still couldn't do anything about it.
Now Adams is part of the Raiders, and he'll have a little more help than he's accustomed to. Renfrow was one of 10 receivers last season with more than 100 receptions and 1,000 receiving yards. In March, Adams praised Renfrow, telling reporters, "He might be able to teach me a few things."
Neither Demarcus Robinson nor Keelan Cole is a stronger third or fourth option compared to some of the other depth found on this list, but both are established veterans capable of 400-plus-yard efforts.
INGLEWOOD, CALIFORNIA - FEBRUARY 13: Cooper Kupp #10 of the Los Angeles Rams catches a touchdown pass against the Cincinnati Bengals in the second half during Super Bowl LVI at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Focus on Sport/Getty Images)
3. Los Angeles Rams (Cooper Kupp, Allen Robinson, Van Jefferson, Ben Skowronek, Tutu Atwell)
Cooper Kupp is coming off the single greatest season a wide receiver ever produced with 178 receptions for 2,425 yards and 22 touchdowns through the regular season into the playoffs and on his way to being named the Super Bowl LVI MVP. His contributions from the slot and as a blocker are vital to the offense's success.
Last season, the Rams had Robert Woods and Odell Beckham Jr. on the roster, but injuries affected their playing time. Neither is currently with the team.
The Rams did sign Allen Robinson to a three-year, $46.5 million free-agent deal. The 28-year Robinson excels at contested catches down the sideline and already has three 1,000-yard campaigns. Van Jefferson posted an 802-yard campaign last season. Ben Skowronek is a 6'3" target, and Tutu Atwell, whom the team drafted in last year's second round, presents 4.32-second 40-yard-dash speed if he can crack the rotation in 2022.
TAMPA, FL - JANUARY 23: Tampa Bay Buccaneers Wide Receiver Mike Evans (13) attempts to get past the Rams defenders during the NFC Divisional game between the Los Angeles Rams and the Tampa Bay Buccaneers on January 23, 2022 at Raymond James Stadium in Tampa, Florida. (Photo by Cliff Welch/Icon Sportswire via Getty Images)
2. Tampa Bay Buccaneers (Mike Evans, Chris Godwin, Russell Gage, Tyler Johnson, Breshad Perriman)
If ranking the best wide receiver corps were based purely on depth, the Buccaneers would run away with the title. Obviously, Mike Evans and Chris Godwin are elite targets. Evans set an NFL record with eight 1,000-yard campaigns to start his career. Godwin is less than three years removed from finishing among the top three in receiving yardage. Injuries, including a torn ACL last year, derailed his last two campaigns.
General manager Jason Licht wasn't content with his options on the roster and signed Russell Gage to three-year, $30 million free-agent contract after he posted back-to-back seasons with at least 66 receptions and 770 yards. Tyler Johnson, Breshad Perriman, Scotty Miller and Jaelon Darden could make the Week 1 roster.
The team even signed the top two leading receivers at the FBS level in Jerreth Sterns and Deven Thompkins as undrafted free agents.
INGLEWOOD, CALIFORNIA - FEBRUARY 13: Tee Higgins # 85 of the Cincinnati Bengals catches a touchdown pass against the Los Angles Rams during the Super Bowl at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Andy Lyons/Getty Images)
1. Cincinnati Bengals (Ja'Marr Chase, Tee Higgins, Tyler Boyd, Mike Thomas, Trent Taylor)
The Cincinnati Bengals organization found itself at a crossroads last offseason. The team could have gone with either the top offensive lineman to properly protect quarterback Joe Burrow or select the best wide receiver prospect in the draft class. The franchise chose the latter path and benefitted greatly.
Ja'Marr Chase is special. The reigning Offensive Rookie of the Year grabbed a league-high 10 touchdown receptions of 15 or more yards last season. The "X" receiver has yet to fully mature as a route-runner.
"Last year I was just out there running routes, having fun again," Chase said in May, per Jay Morrison of The Athletic. "Now I’ve got all the small details down, like learning how to set people up before the next route. And I feel more comfortable with the offense."
Chase isn't the only reason why the Bengals are so dangerous. Tee Higgins is a massive 6'4" target who's coming off his first 1,000-yard campaign. Tyler Boyd is one of the game's elite slot receivers, and he has two previous 1,000-yard seasons. That's three 1,000-yard receivers on one roster who have the potential to be the team's leading pass-catcher on any given Sunday (or Monday or Thursday).
Unsurprisingly, every team counted among the top five either traded for an elite target, signed one to massive contract extension and/or sunk a top-10 pick into the position.
Brent Sobleski covers the NFL for Bleacher Report. Follow him on Twitter, @brentsobleski.
Rams' Jalen Ramsey 'a Little Overrated at This Point,' AFC Executive Says
Jul 8, 2022
THOUSAND OAKS, CA - JUNE 8: Jalen Ramsey #5 of the Los Angeles Rams talks with players of the field during mini camp on June 8, 2022 at the team's facility at California Lutheran University in Thousand Oaks, California. (Photo by Jayne Kamin-Oncea/Getty Images)
Jalen Ramsey is still considered the NFL's best cornerback by most league executives, but some are starting to see some signs of slippage.
"I think he's falling off and a little overrated at this point," an AFC executive told Jeremy Fowler of ESPN. "[The] Super Bowl, to me, is an indication of what it's going to look like moving forward."
Cincinnati Bengals receivers Tee Higgins and Ja'Marr Chase both beat Ramsey for big receptions in the Rams' Super Bowl LVI win, but the All-Pro remains dominant on a macro level. He has been named a first-team All-Pro three times, including each of the last two seasons, and made five straight Pro Bowls.
"He's not as good as [Darrelle] Revis or Charles Woodson, but he's the best in this era," an NFL personnel director told Fowler. "He does everything well."
Pro Football Focus gave Ramsey a grade of 84.5 last season, which was his highest mark since 2017. He has had a grade of at least 70 in each of his six NFL seasons, which categorizes him as a starter-worthy player every year.
It's hard to find any fault in what's already been a Hall of Fame-caliber career.
That said, Ramsey turns 28 in October and just underwent offseason shoulder surgery. He's been remarkably healthy throughout his NFL career, but cornerbacks don't typically remain at the top of their game well into their 30s. There's likely a finite amount of time left when Ramsey will be considered as the best corner in the game.
If Ramsey falls off at all next season, that AFC executive's words prove prescient.
T-minus two months and counting before the 2022 NFL campaign begins. There's much less time between now and Sept. 8, when the Buffalo Bills open the season...
Somewhere in the multiverse the NFL's biggest names are playing for different teams. Each general manager is tasked with being his franchise's version of Dr....
The 2022 offseason has created some seismic shifts
Odell Beckham Jr. Rumors: Rams Hopeful for Deal; Teams Expect WR to Be Ready in Oct.
Jun 20, 2022
INGLEWOOD, CALIFORNIA - FEBRUARY 13: Odell Beckham Jr. #3 of the Los Angeles Rams runs with the ball in the second quarter during Super Bowl LVI against the Cincinnati Bengals at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Kevin C. Cox/Getty Images)
The Los Angeles Rams are "optimistic" they'll be able to sign veteran wideout Odell Beckham Jr. in free agency, ESPN's Jeremy Fowler reported on Monday's Get Up.
"But Beckham could take his time here because talking to teams, they don't expect Beckham to be healthy until October or maybe even November, as far as 'full-go' back from that ACL," Fowler added. "So Beckham can take his time, maybe even wait until the first couple of weeks of the season, see who's hot, who needs a receiver. He will likely go to a contender."
Beckham, 29, has had a roller coaster of an NFL career.
He was the 2014 Offensive Rookie of the Year and a three-time Pro Bowler in his early years with the New York Giants, registering four seasons with over 1,000 receiving yards. Beckham caught at least 90 passes, had 1,300 or more receiving yards and notched double-digit touchdowns in each of his first three seasons.
He looked primed for superstardom.
But injuries and a poor fit with Baker Mayfield in Cleveland took his career in a different direction. Since his final season with the Giants in 2018, he's reached 1,000 receiving yards just once and missed 12 games over the 2020 and '21 seasons.
Once again, however, Beckham appeared to turn a new chapter after joining the Rams midway through the 2021 campaign, catching 27 passes for 305 yards and five touchdowns in eight games.
More importantly, he was excellent in the postseason, with 21 catches for 288 yards and two touchdowns in four games, including a touchdown in the team's 23-20 win over the Cincinnati Bengals in Super Bowl LVI.
It was a bittersweet game for Beckham, however, as he also tore his ACL during the contest. Were it not for that injury, Beckham likely would have commanded a very nice contract in free agency, either for the Rams or elsewhere.
L.A. made contingency plans this offseason, signing Allen Robinson in free agency to pair with Cooper Kupp and Van Jefferson. But Beckham's return later in the season would give Matthew Stafford yet another weapon in the team's quest to repeat as champion, making an eventual reunion for both sides a logical move.
The National Football League has established itself as America's sport and one of the most popular leagues in the world. The reality is that one day, the NFL...
Rams COO 'Optimistic' Odell Beckham Jr. Will Sign New Contract with Team
Jun 13, 2022
LOS ANGELES, CALIFORNIA - FEBRUARY 16: Odell Beckham Jr. #3 of the Los Angeles Rams celebrates during the Super Bowl LVI Victory Parade on February 16, 2022 in Los Angeles, California. (Photo by Michael Owens/Getty Images)
Odell Beckham Jr. remains a free agent as he recovers from a torn ACL, but a reunion with the Los Angeles Rams isn't out of the question.
Rams Chief Operating Officer Kevin Demoff told The Athletic's Jourdan Rodrigue on Monday that he believes the sides will eventually come to an agreement.
"The one variable that hasn't changed is how much we love him and want him to be there," Demoff said. "I think he's expressed, over social, his desire to be here. Am I optimistic we can get a deal done over time? Yes."
Demoff said that the Rams "would've loved to" sign Beckham months ago "if we didn't have a salary cap." He also mentioned the unknown "variables" of whether Beckham would be seeking a deal for one year or more.
Beckham signed with the Rams on a one-year deal midway through the 2021 season and appeared in eight regular-season games. He was a key part of the team's playoff run, which culminated with a win over the Cincinnati Bengals in Super Bowl LVI. Beckham injured his knee in the second quarter of that game, his second torn ACL in less than two years.
Demoff said he believed Beckham was purposefully taking his time before signing with a team as he focused on his recovery.
"With Odell, I think, given the rehab [and] the timeline of coming back probably mid-to-later in the year, I just think that the sense of urgency both from his side and probably from our side—and maybe other teams—is not right there, for him," Demoff said.
While there is still no timeline for when a deal will get done, Demoff said that there had already been some communication between the organization and Beckham's camp.
"Both sides have had [an] open dialogue, both sides [are] respectful, excited and couldn't be more grateful for what Odell did for our team last year—and the chance to meet him and watch him flourish in L.A.," Demoff said.